Pre-cut lids manufacturer Clondalkin Flexible Packaging Bury (formerly Chadwicks) has produced a festive lidding solution for The Collective, a gourmet yogurt brand, using mirror printing technology. Nine different designs of the 7-color printed polyester lids have been produced, each one featuring a Christmas joke with the punchline revealed upon opening.

Utilizing the same innovative technology as Clondalkin Bury’s coding concept, all the print is on the surface of the lids to ensure the printing ink does not come into contact with the product. Part of the print is covered by the design and is only revealed when the polyester lid is peeled back. 

Sam Thomas of brand owner Epic Dairy says, “It has been a pleasure to work with Clondalkin Bury on this project and their attention to detail has been second to none ensuring that the Christmas seals look as impactful as possible. The Christmas seals allow us to get our consumers to interact with the brand and the mirror print technology in particular helps put a smile on people’s faces and feel positively about The Collective over the festive period. The surprise and delight style of branding ensures that we have something completely differentiated, driving awareness of The Collective brand and increasing word of mouth about our great tasting gourmet live yogurt range.”

John Chadwick, managing director at Clondalkin Flexible Packaging Bury, adds, “We’re delighted to see our mirror printing technology being used so successfully for the Collective Brand and look forward to spreading some Christmas cheer over the festive period.”